American Logo History:
The eyebolt is a symbol of unity and sisterhood dating back to the 1970’s Women’s Movement, which fought for women’s inclusion in trades and all types of blue-collar employment, which had previously been closed to women. For fund raisers members of the Los Angeles Feminist Art Studio Workshop (LAFAW became the LA Women’s Building) made necklaces of ball chain and 1/4 – 20 x2″ eyebolts which resemble the Venus Symbol. Mazer Archives in West Hollywood has documents from LAFAW and some original 1970’s necklaces. The concept was of strength without a fist, meaning people should be who they are and draw their own conclusions for their lives as women began working in non-traditional careers.
It is a way of honoring the things of beauty and artistry that so many of us find in very simple hardware in our careers. Tradeswomen have used the same size on toolboxes to show they belonged to women. It was in the context of the decades long history this particular eyebolt continues to be used for practicality, art, personal strength, and to symbolize women who continue to work in all areas of labor.
It was in the context of the decades long history this particular eyebolt was added to the word Journeyman and jewelry was made with the eyebolt to symbolize Sisterhood and unity in trades.
Canadian Logo History:
In the 1400th century the word “journey” was used to describe a day’s labor. The following century “man’ was attached to the to the word ‘journey’ giving it a personalized description referring to a worker; most often a man learning a handcraft or trade through an apprenticeship making a daily wage.
In the last century the word journeyman has been adopted into many levels of adult education representing several hands on skilled apprenticeship certifications including journeyman hairstylists, chefs and skilled trades workers.
With increased representation of women in skilled labor the interest in creating inclusive terminology in male dominated careers has become a pressing issue. Although the word journeyman is under scrutiny for it controversial meaning many women in trades embrace the term recognizing it as a level of accomplishment just like a degree or diploma. It is a certificate of status that highlights the unique and transferable skill sets one has mastered.
As female employees and employers we feel that it is important to be treated as an equal regardless of our gender. We don’t want special treatment or recognition for being different. In the workplace we are skilled workers. Our gender should not define our work ethic or ability to complete assigned tasks with dignity and pride.
KickAss Logo History:
Soon after Pat and Jamie joined forces to raise awareness and promote careers in Skilled Trades and Technology they felt the Journeyman effort needed a fresh look to further expand their efforts and engage a wider range of young adults and students.
They reached out to students, educators, parents and valued industry partners to create a new name and brand. Through a focus group session in 2015 KickAss Careers was born. With the help of the graphic designer at Union Communications and all of those who partook in our brainstorming sessions we are proud of our bold new KickAss Logo.
KickAss Photo Booth:
Our eco-friendly, paperless, DIY KickAss photo booth lets students dress up in authentic MITC-related work wear, using tools and personal protective equipment as props with a customized built in frame. Students can immediately upload their photos to social media through our photo booth application, which automatically includes hashtags of our brand, partner brands, the event and all applicable sponsors. KickAss Careers branding is incorporated into the images.
Our goal is to increase traffic to our social media pages (Facebook, Twitter, Instagram Snapchat and LinkedIn) and the kickasscareers.org website, which will provide a resource page for promoting careers in MITC.